RFD- Real Food Delivered
Reisha Fryzer, owner of Farm Box LA, shares her love of eating fresh, seasonal, organic, pesticide-free produce by delivering locally grown goods to doorsteps in Los Angeles.
I met Reisha at my local lululemon store in Brentwood. She joked that her garage was full of vegetables. I was intrigued. Turns out, this vegetable loving yogi is quite the woman. Throughout college, Reisha thought she was preparing herself for a successful career in her parent’s real estate management business, however, after a stint studying French in Paris, she found herself back in LA— volunteering on a farm.
The Parisian lifestyle of shopping daily for your meal at local butchers and farmers markets inspired Reisha. Realizing that more Los Angelenos would support local farms and farmers markets if the legwork was done for them, the business idea for Farm Box LA sprouted in her mind. Reisha decided to find a way to bring the organic local food she loved to the doorsteps of her neighbors on a weekly basis.
Now her week consists of visiting local farms and farmers markets, picking out the seasonal selection herself, and boxing (yes in her garage) personalized packages for each of her customers. And if you find a delightful recipe suggestion included in your Farm Box, don’t overlook it—Reisha earned her chef certificate at the Epicurean Culinary School.
A woman empowering her community by working in the dirt to support local farmers— that is beautiful.
